Head, Resort Marketing

REQ5316 Head, Resort Marketing (Open)

Melco Resorts & Entertainment in Cyprus

Melco Resorts & Entertainment (Melco) is the developer and operator of the upcoming integrated resort, City of Dreams Mediterranean, which is expected to be the largest and premier integrated resort in Europe. The Company’s unique blend of design, entertainment and quality sets the company apart, making it the global leader in premium integrated resorts. As recipient of more than 650 awards international, regional and local awards, Melco’s esteemed achievements highlight the Company’s dedication to exceptional hospitality and service excellence. With its entire property portfolio honored with the top tier, Forbes Travel Guide Five-Star recognition, Melco leads among integrated resort operators in Asia. Melco’s four signature restaurants across Melco properties are honored by Michelin Guide Hong Kong Macau 2021 with a collective total of seven Michelin-stars. With its growing international presence and approximately 20,000 colleagues globally, Melco actively contributes to the communities in which it operates. The Company values colleagues as the heart of the business and was named one of the “Best Companies to Work for in Asia” by HR Asia for two consecutive years (2019-2020). Furthermore, Melco has received numerous accolades for its contributions to the community, including being named winner of “Community Award – Asia” at 2020 Industry Community Awards and being voted “Socially Responsible Operator of the Year” at International Gaming Awards 2019.

As part of Melco, City of Dreams Mediterranean will be driven by the Company’s commitment to excellence. It is set to be a world-leading integrated resort and landmark for Cyprus and the wider region, offering a range of attractions and entertainment options including luxury accommodation, fine dining, recreation and MICE facilities. City of Dreams Mediterranean is set to boost tourism in Cyprus, attracting an additional 300,000 tourists annually and contributing significantly to alleviate seasonality. During the construction phase, City of Dreams Mediterranean is expected to create an estimated 4,000 local job opportunities, and approximately 2,500 permanent jobs once open.

Melco also operates Cyprus Casinos in Nicosia, Ayia Napa, Paphos, Larnaca and Limassol.

POSITION SUMMARY:

The Head, Resort Marketing is responsible for the implementation, operation and overall management of the casino marketing operation. He/she will lead and oversee the implementation of the company market developments strategy, while ensuring regulations compliance of all programs, events and campaigns.

PRIMARY RESPONSIBILITIES:

• Leads the market development activity and oversees implementation of marketing initiatives directed towards achieving the goals
• Coordinates and oversees the Marketing Compliance section activity and ensures that all initiatives and programs are approved by CGC and in strict compliance to the regulations in force
• Works closely with the Cyprus Database Marketing Planning & Analytics team to analyze current customer database and the respective performance of marketing initiatives, promotions, campaigns (including Loyalty program segmentation and effectiveness)
• Contributes to the marketing research to determine competitiveness, identify insights and propose actions and assists on developing performance metrics and reports, identify new opportunities and improvements as required
• Works closely with Loyalty and promotion teams, as well as sales and customer service teams and assist on development and implementation of Casino marketing strategy and planning
• Develops together with the other team members unique value propositions, business partnerships, and assist on creation of targeted campaigns toward key Casino customer segments
• Liaises with Casino Marketing Promotions & Policy Coordinator and the respective team members ensuring the proper execution and delivery of promotions as well as proper utilization of communication channels
• Liaises and coordinates with Brand & Communication Marketing as well as Digital Marketing to develop the communication and Marketing Calendar with respect to the overall company objectives set
• Assists on developing an OMNI channel approach across all value delivery points and coordinates with all the respective departments including IT
• Assists on developing and implementing the Melco Club Mobile application marketing campaigns and promotions to existing Casino Members and potential new users to increase engagement and achieve objectives set
• Participates in Mob App product development bi-weekly Monthly reviews and suggest solutions and enhancements improving customer experience and meeting objectives se
• Complies with budgetary guidelines, processing documents and maintaining assigned budget categories
• Participates in weekly Casino Marketing meetings

QUALIFICATIONS:

Experience

• 7+ years of relevant experience as a leading the Marketing division in a casino operation
• Experience in a Regulated Casino environment is highly desirable
• Knowledgeable of cost management, analysis, service rendering and marketing activity based on target audience
• Experience with creation, implementation and management of online and offline marketing campaigns; – Methods of market research
• Good understanding of rules and regulations of occupational health and safety 

Education

Degree holder in one of the following fields, Marketing, Business Administration or equivalent

Skills / Competencies

• Excellent leadership and negotiation skills
• Able to influence and engage the audience
• Excellent presentation skills
• Skilled analyst
• Excellent command of English language
• Proficient user of analysis and reporting tools
• Previous experience with Casino software is an advantage

PERSONAL COMPETENCIES:

• Analytical mind set
• A problem solver and self-motivator with good judgment
• A quick and strategic thinker with ability to translate strategies to action
• Ability to perform under pressure and have an aptitude for problem solving
• Energetic and Engaging personality
• Results driven
• Hands on approach to all duties