Retail Activation Specialist

Do you have experience in Retail Activation or Trade Marketing within a fast-paced FMCG environment?

Are you a creative, data-driven marketer who can turn insights into high-impact in-store activations?

ManpowerGroup,
on behalf of its client, a well-established company in the tobacco industry, is
looking for a Retail Activation Specialist.

📌 Location: Athens

📍Working
Model: Hybrid

🖋️You will be
reporting to: Consumer Experience Activation Manager

Your work will include:

As a Retail Activation Specialist you will
drive end-to-end retail activation, transforming consumer insights into
impactful in-store experiences that boost awareness, acquisition, and retention.

More specifically, you will:

• Support retail projects from idea
  to implementation. Turn insights into powerful retail activations, aligned
  with brand guidelines and the regulatory framework
• Deliver high-quality POSM,
  visibility initiatives, and D2C materials that move consumers from
  awareness to acquisition across the offline retail touchpoints
• Manage agencies and suppliers to
  guarantee fast, high-quality, on-time delivery and actively
  seeking new ways to elevate our market execution
• Support new product launches
  across nicotine categories with full compliance in legal restrictions and
  brand alignment
• Visit stores regularly to stay
  close to market reality and identify growth opportunities
• Support in the preparation and
  coordination of the monthly retail activation alignment meeting for the
  successful preparation of the in-market retail plans
• Monitor, track performance and
  report on the implementation and results of activation plans, providing
  data-driven recommendations, and identifying corrective actions to brand
  activities, materials, and practices when needed.
• Collaborate across Marketing,
  Trade, Sales, CX, Supply Chain & Legal to ensure seamless end-to-end
  execution & compliance
• Own your budget and drive
  efficient, impactful activations

What we are looking for:

• Bachelor’s
  degree in any relevant field of Business, Marketing, Finance or similar
• 3–4 years in
  Brand, Retail/Trade Marketing or Consumer Activation
• Strong project
  coordination, creativity, and problem-solving skills
• A commercial
  mindset with the ability to turn insights into results
• Excellent
  communication, negotiation, and storytelling abilities
• Able to connect
  offline with online and work in an omnichannel marketing model
• Proactive,
  energetic, can-do attitude
• Independent
  ownership and accountability for results for assigned projects
• Plan,
  prioritize and deliver independently, while escalating when necessary

Compensation Package and Benefits:

• A competitive
  remuneration package will be offered, aligned with the candidate’s experience
  and qualifications
• Opportunities for
  growth and learning within the organization
• Private health
  insurance
• Ticket vouchers

👥 Recruitment Process:

If you are interested in this role, feel free
to apply directly. Our consultants will contact the candidates who meet the
profile’s requirements to arrange an interview