Responsibilities of the position include:
- Position is responsible for generating revenue while maintaining a variety of working relationships and have the ability to communicate marketing information to targeted audiences.
- Identifies, advises, and collaborates with staff and coaches regarding communication needs and issues; provides options on the type of strategy to use with marketing plans and gauges their potential effectiveness.
- Consults with and determines marketing, ticketing, coaching staff, corporate sponsorships, and athletic communications to determine needs and parameters. Plans and manages multi-faceted and specialized projects. Conceptualizes and creates marketing strategies as they relate to the assigned sports and marketing department from creation through delivery.
- Assist with efforts to increase engagement and attendance with undergraduate and graduate students in the University at all athletic events.
- Works collaboratively with key University student groups (ie. Greek Life, Housing, and Student Government) to maintain and foster athletics attendance and support.
- Marketing Specific*
- Create a comprehensive marketing strategy and activation efforts for assigned sports that include strategic placement of promotions, creation of in-game elements to increase in-game experience, and in collaboration with IMG fulfillment of sponsor related promotions
- Coordinates efforts with marketing and communication staff for creation of graphics, digital imaging, and creative videos for athletic the department and teams. Experience with graphic design is preferred.
- Implementation of communication meetings with the coaching staff, team operations, sports information, event management for execution of promotions, game day. This will happen in advance of Pre-Season play, and throughout the season at the coach?s discretion.
- Progress season and single-game ticket strategy with the ticket office. This includes year-long ticket sales timeline, the evolution of new and creative ticket initiatives that aid in the achievement of revenue goals.
- Complete oversight of group incorporation, and on-field presentations into home football games.
Minimum Qualifications:
Bachelor?s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.
Position Number:
090071
Posting Date:
07/02/2021
Closing Date:
07/16/2021
American Recovery & Reinvestment Act Funded:
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