Assistant Director of Marketing, Student Affairs

About Sacred Heart University:

As the second-largest independent Catholic university in New England, and one of the fastest-growing in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 80 undergraduate, graduate, doctoral and certificate programs on its Fairfield, Conn., campus. Sacred Heart also has satellites in Connecticut, Luxembourg and Ireland and offers online programs. More than 9,000 students attend the University’s nine colleges and schools: Arts & Sciences; Communication, Media & the Arts; Social Work; Computer Science & Engineering; Health Professions; the Isabelle Farrington College of Education; the Jack Welch College of Business & Technology; the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing; and St. Vincent’s College. Sacred Heart stands out from other Catholic institutions as it was established and led by laity. The contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts, and at the same time cultivates students to be forward thinkers who enact change-in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 386 Colleges-2021 Edition, “Best in the Northeast” and Best Business Schools-2021 Edition. Sacred Heart is home to the award-winning, NPR-affiliated radio station, WSHU, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theater. www.sacredheart.edu

Job Description:

The successful candidate for Assistant Director of Marketing, Student Affairs will support the Marketing & Communications Division by carrying out an integrated communications and marketing plan for the student affairs division that contributes to enrollment and retention. Act as principal marketing liaison for student affairs.
Responsibilities Include:

• Manage marketing and communication efforts for student affairs programs and events.
• Work with Strategic Enrollment Management/Enrollment Communications on marketing and communications efforts to support the achievement of new student roster goals in the areas of Performing Arts, Greek Life, Club Sports, Commuters, and other cohorts as well as overall new student goals through effective marketing of student life opportunities and experiences.
• Act as primary marketing contact for student affairs division. Meet regularly with leadership, program coordinators and departments to help articulate their story. Grow to deeply understand the area and its goals.
• Traffic requests and initiatives back to marketing team in collaboration with strategic enrollment management to execute marketing plans that support recruitment and retention. Keep detail project plans and timelines.
• Share student stories with communications team when applicable.
• Coordinate social media presence and platforms as needed.
• Coordinate website for each area from a recruitment and retention perspective.

Requirements:

• Excellent communication skills. Must demonstrate strong writing, editorial, proof-reading skills.
• Understanding of how marketing efforts influence enrollment and retention of students.
• Knowledge of social media and online marketing strategy.
• Demonstrated success in marketing or related field.
• Budget management experience.
• Must be willing to work against tight deadlines while balancing multiple projects at once.
• Sound ethical decision-making skills, enthusiasm and respect for confidential issues.
• Highly organized, detail oriented, resourceful and accountable to schedules.
• Collaborator/Liaison. Must be a proactive communicator, a team player, eager and able to anticipate and uncover new opportunities and needs. Should have a personality that facilitates active collaboration with internal departments to support and produce marketing materials. Also acts as steward of the SHU brand identity with regard to enrollment communications.
• Bachelor’s Degree in Marketing/Communications or a related field. Master’s degree preferred.

Additional Information:

Evening and weekend hours may be required. Occasional travel required.

Application Instructions:

Please apply online, faxes and emails will not be accepted. A cover letter is appreciated.
Sacred Heart University is a space that respects and embraces differences, recognizes the unique contributions that individuals can make, and creates a community that maximizes the potential of all faculty and staff. As an equal opportunity employer applications from qualified candidates who reflect the wider world in which we live are encouraged.

Category: Marketing Department: Marketing & Communications [MCM] Locations: Fairfield, CT Posted: May 13, 2021 Closes: Open Until Filled Type: Exempt Position ID: 131074

Job Type: Full-time