Assistant Shopper Marketing Manager

Summary

Shopper Marketing is responsible for total ownership of all Shopper Marketing plans for select key customers within the channels of business. In this role, the Assistant Shopper Marketing Manager will cultivate shopper marketing strategies that effectively drive shopper awareness and action with our product portfolio while also achieving the objectives of our customer.

The Assistant Manager, Shopper Marketing is responsible for maximizing engagement with a select set of retailers across their brick-and-mortar footprint and e-commerce platform(s).

They are accountable for the growth of their category/brand/platforms and work closely with their Sales, Category, Retail and HQ teams to achieve these results.

Under the guidance of the Sr. Manager, Shopper Marketing, they develop the retail go to market plans for their customer(s), make sure we have the right consumer/shopper engagement plans that deliver on shared company and customer outcomes, and drive them to maximize our growth and market share through all levers (FSI’s, display, promo, etc.) available from a national marketing, national shopper & account customer marketing perspective.

They use shopper insights to develop retailer-specific programs, creative and messaging in partnership with Brand Marketing, Insights and Sales.

Responsibilities

• Work with Sr. Manager to build ground-up program development for key customers that is rooted in shopper insights and addresses retailer & shopper needs, while retaining the ability to react to competitor and market conditions
• Identifies and negotiates contracts to manage the work of external agencies and vendors in support of Consumer Development & Shopper Marketing efforts.
• Supports the annual budgeting process including analysis/key learnings from internal and external sources, and ROI calculations
• Work with Sr. Manager on creative development from start to finish with cross-functional collaboration
• Recommends the best vehicles to achieve business objectives and meet brand strategies and manages the execution of final Shopper Marketing plans (timelines, budget, shopper experience)
• Coordinates Sales, Category Management, Insights and Shopper Marketing efforts to ensure strategic linkage across initiatives and find potential synergies
• Partner with Shopper Marketing team members to optimize sales execution in tandem with Consumer Development efforts including proper lead time and all information necessary
• Transform insights into added value by creating solutions that convert shoppers into buyers
• Create and manage pre and post ROI system for all executed shopper marketing programs in an effort to drive continuous improvement for future programming.
• Complete additional tasks as assigned by immediate manager

Requirements

• Bachelor’s degree required in a related field
• 3+ years of CPG customer sales/marketing/agency experience required
• Experience engaging/partnering directly with customers to develop and launch joint shopper solutions
• Familiarity and experience with food retail and shopper marketing tactics & vendors
• Strong project management skills, with the ability to handle multiple tasks simultaneously and execute under tight timelines
• Ability to optimize executional tactics by striking balance between tried & true with emerging, innovative tactics
• Experience in managing creative process and providing feedback to internal and external partners
• Passion for building and maintaining relationships, both internally and externally
• Ability to work collaboratively and influence cross-functional teams
• Experience linking strategy to implementation
• Possesses an entrepreneurial spirit
• Willingness to travel

About Us

Since our founding over 10 years ago, we’ve always been a different kind of company. After moving to New York from his native Turkey, our CEO Hamdi Ulukaya found that in America, yogurt just wasn’t as delicious or widely available as it was back home. He thought everyone deserved better options, so he set about making delicious, nutritious, natural, and accessible Greek Yogurt right here in the U.S.

Our mission since day one has been to provide better food to more people. And now as the No. 1-selling Greek Yogurt brand in America that is expanding beyond yogurt, we believe every food maker has a responsibility to provide people with better options, which is why we’re so proud of the way our food is made.

Our food philosophy of crafting quality products with simple ingredients is what sets Chobani apart. Our belief that business done right has the ability to change lives and strengthen communities is what sets our company apart. From the way we source our ingredients to how we treat our employees, Chobani strives to make universal wellness happen sooner with everything we do. Certified as a Great Place to Work ® , our culture is built on shared passion, dedication, and a commitment to doing what is right. Together, the Chobani family has created something unlike what any company has done before. The possibilities are endless.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws.