Senior Marketing Generalist

#BT90071

Type: Full time

About Baker Tilly

Baker Tilly South East Europe is a leading firm of auditors, accountants, tax consultants and business advisors, operating in Cyprus, Bulgaria, Romania, Moldova and Greece. Country offices are independent member firms of Baker Tilly International; one of the top 10 largest networks in the sector.

We are committed to delivering exceptional professional services by fostering a high-performance culture rooted in integrity, technical excellence, and strategic insight. Our team combines deep local knowledge with international expertise, enabling us to provide tailored, forward-thinking solutions that support our clients’ business objectives. Continuous development, innovation, and cross-border collaboration are at the core of how we operate, ensuring that both our clients and our people stay ahead in a dynamic global environment.

Career Opportunity

We seek to recruit an enthusiastic, hard-working, and ambitious professional to join our Nicosia office as a Senior Marketing Generalist.

Duties and Responsibilities

• Develop and lead comprehensive localised marketing strategies across multiple channels aligned with business objectives.

• Mentor and collaborate with junior marketers, providing guidance on best practices, campaign execution, and analytics interpretation.

• Oversee content planning and production, ensuring alignment with brand voice and audience engagement goals.

• Manage internal communications and employee engagement campaigns to promote brand alignment and business goals across regions.

• Collaborate with partners and subject matter experts to develop messaging that reflects the firm’s value proposition and expertise in audit and assurance services.

• Ensure brand consistency across all print collateral, proposals, presentations, and corporate communications materials.

• Assist with proposal development and pitch support, including templates, bios, and credentials documents, to support business development efforts.

• Track and report on marketing activity impact, including awareness, engagement, and lead generation metrics

Requirements

• 5–6 years of hands-on marketing experience, preferably in a generalist marketing role.

• Strong experience in brand strategy, messaging, and integrated marketing campaign development.

• Solid experience with content marketing, editorial planning, and audience engagement.

• Demonstrated ability to analyse data and derive insights to inform strategic decisions.

• Experience collaborating with cross-functional teams and managing internal stakeholders.

• Excellent project management skills and ability to prioritize in a fast-paced, dynamic environment.

• Strong communication, collaboration, and leadership skills.

• Familiarity with marketing automation and lead nurturing workflows.

Remuneration & Benefits

• Competitive Salary

• Learning & Development: Access to continuous professional development programs, certifications, and learning platforms to support your career progression.

• We are committed to provide a healthy environment and work-life balance:

• Flexible Working Hours in your start and end times

• Flexible working arrangements for working mothers

• No late nights – when the workday ends, it really ends

• Hybrid Work Model

• Friday Afternoons Off

• Increasing number of annual leave days based on experience at the firm

• Clear Career Pathways

• Access to secondment and mobility opportunities across our regional and global network

• Optional employees group plans:

• Medical Insurance Scheme

• Provident Fund

• Employee Referral Program

• Employee Discount card

Application Process

If you are interested in joining our firm, please submit your interest by completing our online application here.

Baker Tilly is an equal opportunities employer